STRATEGIC COMMUNICATIONS AND SUSTAINABILITY
Nowadays most businesses know the value of sustainability and feel the imperious need to do more. Having a clear and well-defined sustainability strategy is no longer in question. What needs to be answered is “when and how.
How to bring sustainability into your business strategy to create value? Are your firm’s programs having the expected impact on the communities they target? On society as a whole? Is the firm correctly communicating with its stakeholders?Our team has worked from the inside in large businesses, knows what works and what doesn’t, and has the tools to design, monitor and evaluate programs, contributing to optimize your firms’ social and environmental investments.
Technological innovation in communications and social networks have resulted in the daily monitoring of business, not only by experts and opinion leaders, but also by clients, investors, government, and even by their own employees. Today, reputation not only depends on business success, but also on the role the firm plays within its community.
For this reason, businesses must work every day on positive communication and on strengthening long-term relationships.
We understand when it is the right moment, how to identify the correct stories, and how different forms of communication work with different types of audiences. Our high-level consulting, will ensure your business strategy aligns with your firm’s reputation and vice versa.
The private sector must have a strategy to approach regulators and government authorities. Does your business have reliable information sources and tools useful to generate the appropriate arenas for interaction with government?
We will help you understand the local political decision-making process, issues that may affect your business, and how your message will reach people in key decision-making positions.