SunTea with gas vs. Coca-Cola

Does the case against SunTea with gas for misleading advertising have merit?

Project details

  • Client

    Quala Ecuador
  • Services

    Economic concept in unfair competition case.

  • Team in charge

    Marcela Meléndez

  • Year

    2017
  • Categories

Project summary

We were asked to prepare a concept about the quality of the economic analysis supporting the accussation from Intendencia de Investigación de Prácticas Desleales de la Superintendencia de Poder de Mercado, the Ecuadorian competition authority, to Quala Ecuador of unfair competition, for comparing SunTea with gas to dark carbonated beverages in its advertising.

Highlights

  • Concept will serve in Quala‘s defense against a weakly supported case put forth by the Ecuadorian competition authority.